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Introduction to Social Media and Facebook Mastery

This course is designed to provide learners with foundational knowledge and practical skills to effectively utilize social media platforms, particularly Facebook and Instagram, for brand building and digital marketing. Through concise lessons and actionable strategies, participants will learn to enhance their online presence, engage with audiences, and drive business growth.

Shraddha Somani

Digital Marketing & Product Management Expert

Here’s what you will learn?

  • Introduction to Social Media, it's evaluation and purpose?
  • How one social media marketing is different than another
  • Facebook & Instagram Marketing
  • Understanding Facebook and Instagram marketing
  • Creating Facebook page and Instagram
  • Page and connecting for cross posting
  • Increasing fans/ followers/ engagement
  • Facebook and Instagram advertising
  • Types of Facebook advertising
  • Best practices for Facebook and Instagram advertising.
  • Creating different types of post with good effects on Instagram
  • Understanding Facebook and Instagram best practices
  • Creating Facebook advertising campaign Targeting in ad campaign
  • Payment module- CPC vs CPM vs CPA Setting up conversion tracking
  • Creating re-marketing campaigns

This Course Includes

  • Recorded Lessons:  25
  • Recorded Hours:  4hr 14min
  • Certificate of completion
  • Access on Mobile

Course Description

Become an Expert - Social Media and Facebook Mastery Course

Social Media is the most powerful tool that users create content and is web-based, People using social media every day, there is more than 3.960 billion social media accounts, in this course, we use social media for Digital Marketing as a marketing tool and has become compulsory for all brands to have their presence on social media channels. 

Learn the skills to engage your audience by creating awesome content, increase brand awareness, reach and how to leverage different social media channels by making the brand popular on social media sites like Facebook and twitter.

Course Content

25 Lessons | 4hr 14min

About the instructor
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Shraddha Somani

Digital Marketing & Product Management Expert

Shraddha Somani is a passionate Digital Marketing Trainer, Consultant, Strategist, and Subject Matter Expert with 8+ years of experience. She has worked with top institutions, designing courses, auditing content, and guiding as an expert advisor. As a Google Ads Certified Partner, she stays updated with the latest trends and incorporates them into her trainings. Through her freelancing agency, she provides practical knowledge in digital marketing and WordPress website development. Known for her ... Read more

Frequently Asked Questions

The primary objective of this course is to equip learners with a comprehensive understanding of social media marketing, focusing specifically on Facebook. You will learn how to effectively create and manage social media campaigns, analyze engagement metrics, and develop strategies to grow your audience.

This course is designed for beginners who want to learn the fundamentals of social media marketing, as well as for business owners, marketers, and professionals looking to enhance their skills in managing social media platforms, particularly Facebook.

The course will cover a variety of topics, including the basics of social media, Facebook marketing strategies, content creation, audience engagement, analytics and metrics, advertising on Facebook, and best practices for managing a Facebook page.

This course is ideal for beginners looking to understand social media basics, small business owners wanting to enhance their online presence, marketers aiming to improve their social media skills, and anyone interested in mastering Facebook for personal or professional use.

The course will be delivered online through a combination of video lectures and assignments that you can complete at your own pace.
Introduction to Social Media and Facebook Mastery
(4.7)
4hr 14min
₹1300 ₹2340
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